FestEventMgt

INTRODUCTION

The objective of this report is to identify and evaluate how Biennale has marketed and positioned itself in the international arts map. The tourism role and economic values of this event and how it has contributed to the economy of Singapore is also looked into.

In order to find out more about Biennale, a field trip was carried out on 7 November, Friday. Research from trusted source of the websites is also looked into. The Biennale guidebook was another source for useful information regarding the event.


Background

According to the Oxford Dictionary of art, Biennale simply means an art exhibition held every two years. Venice Biennale was the first to be founded.

In effort to increase the Art Scene in Singapore, the first Biennale was held in Singapore in 2006 and it was a great success with more than 883,000 people participating. Due to the overwhelming response, Singapore has held another Biennale this year with a different theme named ‘Wonder’. A symbol to represent the strong visual presence of this year’s Biennale is also created by a Japanese architect Shigeru Ban. Open your mind, experience the wonder and beauty of the world, be amazed by the reality and discover new truths of contemporary art. ‘Illusion is reality’ is what they hope to present to us. This event has also conveys to the public that art plays a part in our life now and art is vital in every aspect of life and has also made industries vibrant too. A total of 66 artists’ works and art collectives from more than 35 countries and regions will presents both Asian and international art practices. The art pieces will be presented in multiple sites, mainly three mainly venues.