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TOURISM ROLES & ECONOMUC VALUE

Tourism Role

1) Place Marketing

One of Biennale’s tourism roles is its place marketing. It has offered the tourists an opportunity to visit this event; on the other hand, it has also allowed the tourist to experience Singapore’s landscape and culture as well they travel down along the various Biennale’s venues. With its state-of-the-art buildings and beautiful skyline, it would definitely create positive images of Singapore. Upon showcasing the upcoming future developments in Singapore, there is also a high possibility of attracting foreign investments in the future too. Therefore, it has made Singapore as a place to work, live and have fun.


2) Tourist Attraction

Next, Biennale would serve as the role of a tourist attraction. As an event, it would definitely attract people from all over the world, especially people who love art to participate. Therefore, it has attracted tourists to stay in Singapore. Not only that, they will also visit other famous attractions in Singapore as well. Thus, this will increase the tourist arrivals, tourist receipts and tourist length of stay during this period of time.


3) Image Maker

Next, Biennale would also be as the role of an image maker. It would change people’s perception of Singapore as a dull and boring city. After they have come to Singapore, they would realize Singapore is actually very lively city, bursting with excitement. Thus, it would definitely be an eye-opener for tourists.


4) Catalyst

Another tourism role would be the role as a catalyst. It acts as a catalyst as it also supports other attractions in the vicinity, some examples will be the Esplanade and Merlion Park. As a result of this event, it will also stimulate the more tourists’ activities like accommodation, shopping mall (Raffles City shopping center) and food and beverage.


5) Animator

Last but not least, it would be the role as an animator. In this case, the art exhibition would be the animator. It encourages first and repeat visitors to come to Singapore once again.


Economic Values

With its various tourism roles, Biennale will definitely bring about great economic values to Singapore and thus, benefiting our country.

As I said earlier, this event will attract people from all over the world (especially art lovers) to Singapore and thus, tourists’ arrivals will increase. Therefore, this event will definitely generate tourism revenue and contribute to the overall gross domestic profit in Singapore. It also increases tax revenue as well. As a result, Singapore’s economy will continue to boom and be in a healthy financial position. Participating in another event will also mean that the tourists will need to extend their length of stay and hence, generate more on tourism revenue again. Tourism revenue generated by tourists will be from food and beverage, accommodation, transportation and other recreational activities. Apart from that, they will also take the opportunity to visit other regional tourism destinations and attractions in Singapore as well.

Upon visiting the various venues of Biennale, the tourists will get to know more about Singapore’s glorying past, vibrant present and exciting future. Therefore, during their stay in Singapore, the tourists will come to realize that Singapore is actually a lively and vibrant city with many upcoming exciting developments coming along. Singapore is an entertainment hub as well. They will be able to witness the success of Singapore with its corresponding events. As a result, they will be more than willing to visit Singapore once again, thus having repeat visitors. Nevertheless, they will also spread good word of mouth to people in their country too. Consequently, it promotes tourism in Singapore.

As a result, it brings about employment creation to the tourism industry as well. With increasing tourists in Singapore will mean that more people need to be employed to cater to the need of these tourists.

On the other hand, holding events will also bring about business opportunities. By holding an exhibition for Biennale, it can allow the various artists from all over the world with a strong platform for displaying their expertise, hosting potential investors and thus promoting new business opportunities and events. With new investors and business opportunities, Singapore will be used as a base for hosting events in the future. Singapore will also have to chance of hosting business events in the future as well. This greatly benefits our country and bringing it into greater heights.